Our logo is the most important visual statement of our brand.

It is our public ‘face’, with a distinctive shape and colours that combine to give us a recognisable presence in the marketplace.

All logo usage must be approved by Massey Central Marketing. masseymarketing@massey.ac.nz

Colour Variations

Full Colour Reversed

This full colour reversed logo can be used with a range of colour backgrounds.

Greyscale

These secondary colour logos can be used with a range of grey backgrounds.

Where possible, use the secondary colour logo that has the Crest in colour to maximise the recognisability of the Massey brand. Try to limit the use of the Massey single colour logos where there are no other Massey identifiers, e.g., brand colours.

Resizing

To resize the logo or an image proportionally, always drag a corner handle. This will prevent stretching or squashing and keep the logo in proportion. Do not drag from any of the side handles; this will distort the image even if you do press Shift. When not resizing it correctly, people and objects in a picture may look too wide or too narrow.

Exclusion Zone

All formats of our logo have an ‘exclusion zone’. This is a space that must remain clear around the logo. This allows the logo to be clearly seen, giving it maximum impact. Other logos, graphics, photographs, text, or illustrations should not encroach on this clear space. The dotted lines show the minimum clear space required. This measure is derived from using a square that is 3 x the height of the ‘M’ in the word ‘Massey’. See below:

Minimum Size

To ensure visibility on all applications, the minimum recommended size for the logo is 45mm wide. A good way to consider if the minimum size is being respected is if you are able to read the ‘Te Kunenga ki Pürehuroa’. If it’s not legible, increase the size.

Over Imagery

Ensure the logo is legible when placed over any imagery. If required, select a reverse or secondary logo color to complement the imagery. The logo should not be placed over busy imagery where that imagery competes with or impacts logo legibility. The Crest should be in color wherever possible.

Please use these colour specifications/values only when employing Massey's primary brand colours.

Our primary colour palette is made up of four variations of Massey Blue and Massey Gold. Massey Blue should be the colour predominantly used with Massey Gold and feature colours.

Massey Gold and Massey Bright Blue can be used for pull-out copy and call-to-action details. Avoid using them together.

Refer to the brand guide for further instructions on correct usage. If in doubt, please contact Massey Central Marketing: masseymarketing@massey.ac.nz

• Massey Dark Blue
  Pantone: 289C
  CMYK: 100.84.45.50
  HEX: #0A2240
  RGB: 10.34.64

• Massey Blue
  Pantone: 288C
  CMYK: 100.67.0.23
  HEX: 004b8d
  RGB: 0.75.141

• Massey Light Blue
  Pantone: 279C
  CMYK: 72.38.0.0
  HEX: #4789C8
  RGB: 71.137.200

• Massey Bright Blue
  Pantone: 298C
  CMYK: 70.15.0.0
  HEX: #25AAE1
  RGB: 37.170.225

  Massey Bright Blue - To be used for call-out copy, call-to-actions and anywhere we need to add some 'pop' the communication. Avoid using together with Massey Gold.

• Massey Gold
  Pantone: 130C
  CMYK: 3.38.100.0
  HEX: e4a024
  RGB: 245.168.36

  Massey Gold - To be used for call-out copy, call-to-actions and anywhere the design needs to 'pop' the communication. Because of the low contrast. Avoid using together with Massey Bright Blue.

There are two gradient colours: Massey Gradient Dark and Massey Gradient Light. These gradients can be used across the brand but more predominantly in the formal and corporate collateral.

• Massey Gradient Dark
  Linear Gradient top to bottom
  CMYK: 100.67.0.23
  CMYK: 100.84.45.50

• Massey Gradient Light
  Linear Gradient top to bottom
  CMYK: 72.38.0.0
  CMYK: 100.67.0.23

PRINT SECONDARY COLOURS

Secondary colours can be used in conjunction with the primary colours.

Secondary colours should never be more predominant than the primary brand colours in formal communications.

They are to be used as an accent colour only.

TINTS

If necessary to the design, change the opacity or tint colours. Tints of 20%, 50%, 80% are recommended.

Refer to the brand guide for further instructions on correct usage.

If in doubt, please contact Massey Central Marketing: masseymarketing@massey.ac.nz

• Massey Gold
  Pantone: 130C
  CMYK: 3.38.100.0
  HEX: e4a024
  RGB: 245.168.36

• Tasman
  Pantone: 5405C
  CMYK: 68.35.17.49
  HEX: 395b73
  RGB: 68.105.125

• Poroporo
  Pantone: 2593C
  CMYK: 60.100.0.0
  HEX: 812990
  RGB: 129.41.144

• Wai
  Pantone: 310C
  CMYK: 62.0.14.0
  HEX: 51C4D7
  RGB: 81.196.215

• Kuku
  Pantone: 371C
  CMYK: 25.0.80.67
  HEX: 555f29
  RGB: 87.100.35

• Kamaka
  Pantone: 7530C
  CMYK: 0.10.20.47
  HEX: 9a8c7e3
  RGB: 154.140.126

• Ruapehu
  Pantone: 7542C
  CMYK: 7.0.0.30
  HEX: afbbc3
  RGB: 172.184.191

• Karaka
  Pantone: 2578C
  CMYK: 5.73.100.0
  HEX: #E56837
  RGB: 229.104.55

Traditionally Kōwhaiwhai designs represent whakapapa or ancestry and take their origin from the rafters of a meeting house. They also represent the whenua or landscape.

The Concept

Te Kunenga ki Pūrehuroa is the Māori name for Massey University, gifted in 1997 by Kahu Stirling, former Head of School, Māori Education, and Senior Lecturer at Massey.

• Te Pūrehuroa references the long and endless line of stars in the clear evening skies above Aotearoa, points of light so distant yet connected in familiar patterns.
• Te Kunenga is a term that references the notion of origin or inception.

Together, the terms Te Kunenga ki Pūrehuroa create the concept ‘from inception to infinity’. It recognizes that the endeavor is without barriers, without limits, and without any finite point of conclusion. Learning is a lifelong journey.

It also recognizes our connections because, no matter where we study from, we are united under the same stars. Across our campuses, across Aotearoa, across the world, Massey University is Te Kunenga ki Pūrehuroa.

The Massey kōwhaiwhai was created to reflect Te Kunenga ki Pūrehuroa.

• The kōwhaiwhai design can be repeated to form long patterns.
• It can be broken into smaller sections as indicated above.
• They are presented within the Massey color palette of blue and gold.
• They should generally be used horizontally but can be manipulated to fit forms.

Download the full Brand Guidelines document for examples.

All photography and videography aim to reflect the brand look and feel. It should showcase what it's like to learn, work, or explore at Massey. Each image should support our brand essence of 'infinite possibilities' and embody our personality: creative, caring, collaborative, courageous, and curious.

Cultural Sensitivity:

• Where possible, capture a part of a person's face if photographing from behind.
• The head is Tapu (sacred), avoid cropping parts of the face or head.
• If featuring Māori carvings, artwork, or a marae, acquire permission from the owner of the work. Discuss with the Office of the DVC Māori.
• Modesty is valued by many cultures, avoid imagery with revealing clothing.
• Be mindful of any signage captured in the background of images and potential connotations.
• Avoid showing bare feet.

Legal considerations:

All images are subject to copyright. When using an image, check the following:

• If it is a free image, that it is open source or you have consent from the image owner to use it. If required, credit them as the owner.
• If it is a licensed image, that Massey has purchased the image, the license is current and that you have checked any license restrictions. License restrictions could include media channels and frequency, etc. There are also internal usage rights (for staff use only) and external usage rights (for mass communication such as marketing and presentations) to check.
• If the image is owned by Massey, has it been produced or commissioned by the university? In this case, a talent release form should be kept with clear and signed authorization by the person photographed.

Download the full 'Brand Guidelines' below for more considerations.